Today's Hard|Forum Post
Today's Hard|Forum Post

Tuesday March 04, 2014

DRM In New Coffee Maker Will Lock Out Refill Market

You know DRM has gotten way out of control when coffee makers are using it.

Keurig's solution to this problem? In a lawsuit (pdf) filed against Keurig by TreeHouse Foods, they claim Keurig has been busy striking exclusionary agreements with suppliers and distributors to lock competing products out of the market. What's more, TreeHouse points out that Keurig is now developing a new version of their coffee maker that will incorporate the java-bean equivalent of DRM -- so that only Keurig's own coffee pods can be used in it.