Today's Hard|Forum Post
Today's Hard|Forum Post

Friday February 07, 2014

Activision: Destiny Will Be 'Best-Selling IP In History'

Although I am looking forward to Destiny as much as anyone else, I think this statement might be a bit presumptuous.

Activision is dreaming big for Bungie's Destiny, dubbing it the "next billion dollar franchise." Activision CEO Bobby Kotick echoed the projection, telling investors during today's earnings call that the publisher expects "Destiny will become the best-selling new video game IP in history." Destiny, an online, loot-heavy first-person shooter, is due on September 9. No pressure.