Today's Hard|Forum Post
Today's Hard|Forum Post

Thursday January 23, 2014

Apple To Target Ads Based On Your Mood

I'd like to know exactly how Apple plans on checking my adrenaline level, perspiration, heart rate, etc., in order to tell what kind of mood I'm in?

Described by the filing, mood-associated characteristics can be physical, behavioral or spatial-temporal. For example, heart rate, blood pressure, adrenaline level, perspiration, body temperature and vocal expressions may all be used to determine a user's mood. Behavioral cues include type of media is being consumed, the sequence in which apps are launched and social networking activities, among others. Time and location data can be used to infer mood by comparing it with stored mood-associated characteristics.