Today's Hard|Forum Post
Today's Hard|Forum Post

Saturday January 18, 2014

Will Tim Cook Be the Next Steve Ballmer?

Microsoft and Apple operate in almost parallel universes, being more alike than they are different. The structure at the top of both companies is pretty much the same. Could history be getting ready to repeat itself in the case of Tim Cook as CEO?

Like Ballmer, Cook’s legacy will be defined by whether he successfully launches new post-Jobs killer apps. Yes, Cook will be branded a failure if he does not to defend Apple’s franchises in smartphones and tablets.