Today's Hard|Forum Post
Today's Hard|Forum Post

Tuesday January 14, 2014

Twitter Ads Can Target Based On Email, User IDs

Now that I know this, I think I'm going to change my e-mail address and start tweeting about this exclusively.

Twitter announced on Tuesday that companies will be able to use their own customer relationship management (CRM) databases for this purpose. Outside of internal records, digital marketers can also fashion tailored audiences via information publicly available on Twitter, such as usernames, user bios, verified status, followers, and past Tweets.