Today's Hard|Forum Post
Today's Hard|Forum Post

Tuesday December 10, 2013

Retailers Snooping on Holiday Shoppers Raises Privacy Concerns

Every year there is the same uproar over customer tracking, and every year some retailer apologizes for doing it, only to have more stores do the same thing the following year. confused

News Image

New technologies for tracking shoppers in-store, in real time, make this possible. Some rely on signals emitted by customers' smart phones. Another uses images from store security cameras. Prism Skylabs' technology analyzes security camera images to give retailers "heat maps," on which hot colors such as red or orange denote the items customers are finding most desirable.