Today's Hard|Forum Post
Today's Hard|Forum Post

Saturday December 07, 2013

Sorry Dell, Holiday Shoppers Want a Mac

Research firm Parks Associates has announced a bit of a shocker in retail circles recently with its findings on consumer trends this year. Apple has taken over the coveted first place slot as the brand consumers intend to purchase this holiday season.

"Being the 'preferred' brand is certainly an advantage, but consumers can still change their minds."