Today's Hard|Forum Post
Today's Hard|Forum Post

Sunday November 24, 2013

Katie Couric to Become Yahoo’s Global News Anchor

Yahoo is evolving under the guidance of CEO Marissa Mayer into an original in-house programming platform, with well known, big ticket media talent to draw a new audience to Yahoo. The announcement of Couric’s deal and role within Yahoo will be held on Monday.

It’s the latest flashy move by CEO Marissa Mayer to try to goose the staid image of Yahoo and provide users with unique reasons to come to Yahoo.