Today's Hard|Forum Post
Today's Hard|Forum Post

Friday September 20, 2013

The Psychology of the Gold iPhone

Here is an entire article dedicated to the "psychology of the gold iPhone. Honestly, we all know that the real reason behind its popularity...GOLD IS BEST! Duh.

Unlike the other colors, the shipping date for the blingiest iPhone has already been pushed to October in the U.S.. And, gold is so popular in China, Apple has reportedly increased production of the models to meet demand. "I don't care what's inside the device," Lian Jiyu, who was waiting in line at a Beijing Apple store, told The Wall Street Journal's Ian Sherr. "Chinese people like gold."