Today's Hard|Forum Post
Today's Hard|Forum Post

Monday August 19, 2013

Google Proposes Eye-Tracking Ad-Tracking

The creepy factor in Google Glass just ticked up a few more notches when a Google patent turned up that will track your eye movements for ad-tracking revenue.

A patent, turned up by MarketingLand after it was published by the USPTO suggests the eye-tracker in Glass could be used to measure when users look at advertisements.