Today's Hard|Forum Post
Today's Hard|Forum Post

Tuesday August 06, 2013

Twitter Users Rebelling Against Promoted Tweets

Rebelling against promoted tweets? If you don't like Twitter, don't use it. If you have a better business model, make your own social media site. I don't know, this kinda stuff seems like such a waste of time and energy, doesn't it?

Ryan Woodsmall, a 34-year-old information-technology worker in St. Louis., hates promoted tweets. When he notices one from, say, Wal-Mart or Bank of America, in his feed, he will reply to the tweet or retweet it after editing the tweet to insert misspelled words or other flourishes that he hopes will reflect poorly on the brand. He also does this because he hopes it will drive up the cost of advertising for the brand.