Today's Hard|Forum Post
Today's Hard|Forum Post

Wednesday July 31, 2013

Lawsuit Forces Microsoft To Rename SkyDrive

How is it that big companies like this always screw the pooch on trademark issues?

A UK court recently ruled that Microsoft's SkyDrive name infringed on a trademark owned by British Sky Broadcasting Group (BSkyB), and the software maker has agreed to change the name of its cloud-based service worldwide as a result. In a settlement issued on Wednesday, BSkyB notes that Microsoft will not appeal the court ruling and that the company will allow Microsoft to continue using the brand "for a reasonable period of time to allow for an orderly transition to a new brand."