Today's Hard|Forum Post
Today's Hard|Forum Post

Saturday July 27, 2013

Apple Takes Home Three Brand of the Year Awards

Harris Interactive, one of the world’s leading market research firms has just named Apple the top US brand in three separate categories. This is the second year in a row Apple has taken the Grand Slam home against some pretty impressive competition.

Harris Interactive’s Brand Momentum category measures آ— among other things آ— ubiquity, future outlook, leadership and popularity. In the eyes of U.S. consumers, Apple clearly meets its brand promise.