Today's Hard|Forum Post
Today's Hard|Forum Post

Saturday July 20, 2013

The 'Second Screen' Industry Is Ready To Takeoff

Nothing really new here in the way of technology since we are used to ‘picture in picture’ technology on our TVs for a while now. What is significant though, is the new way to put similar technology to work with today’s next-gen devices.

This approach is often referred to as the "second screen," the idea being that the tablet or smartphone becomes a TV companion device, allowing for added levels of interactivityآ— whether on social networks or dedicated second screen apps and sites that complement on-air content.