Today's Hard|Forum Post
Today's Hard|Forum Post

Saturday July 06, 2013

BBC Realizes the Obvious, Puts 3D plans on Hold

The BBC has thrown in the 3D towel, at least for the foreseeable future, basically due to lack of interest from the 3DTV viewing population. The BBC’s decision comes on the heels of ESPN deciding to shut down its 3D sports broadcasts. Is this just another signal to the rest of the 3D broadcasters that the grand experiment is beginning to witness its own demise?

The TV industry seems to have realized 3D's lack of appeal rather sooner than the BBC. 3D TV technology of some kind is now endemic, at least among high-end TV sets, but if this year's CES was any indication, TV manufacturers have already stopped pushing it as a meaningful feature, instead pinning their hopes on 4K.