Wednesday July 03, 2013

NPD Preparing To Track Digital Sales

It looks like NPD will finally start tracking digital sales of video games. I find this funny because, less than a year ago, the company felt "no need" to track digital sales. wink

Digital sales are growing every year in the games business. Whether on consoles, PC or mobile, a large portion of industry sales do come from digital formats in 2013. The retail side of the business has been in decline, and because The NPD Group's monthly reports in the US don't offer any insight into POS (Point-of-Sale) digital data, the tracking firm has been feeling the heat.