Today's Hard|Forum Post
Today's Hard|Forum Post

Monday June 24, 2013

Warner Bros: Pirates Show Us What Consumers Want

It looks like Hollywood now views piracy as a "proxy of consumer demand." What ever happened to the whole "piracy is not a victimless crime" stuff?

Major content companies are beginning to acknowledge that "pirates" aren’t necessarily all evil, but actually lead the way to future business models. Movie studio Warner Bros. is among those who are starting to interpret piracy as a marker signal. "We view piracy as a proxy of consumer demand," Warner Bros. anti-piracy chief David Kaplan notes, adding that the company adjusts its legal offerings to better compete with piracy.

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