Tuesday June 11, 2013

Netflix To Launch User Profiles This Summer

According to this article, Netflix is planning on launching user profiles later this summer. What do you think? Are user profiles something you guys are even interested in?

Netflix will allow subscribers to set multiple user profiles on a single account starting later this summer, according to Netflix VP of Product Innovation Todd Yellin. Now in testing but expected to launch by the end of August, the service will either five or six (that's still up in the air) different users store their taste preferences on one account, so that Netflix's data engine can serve up personalized recommendations for family members or roommates sharing a single Netflix subscription.

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