Today's Hard|Forum Post
Today's Hard|Forum Post

Tuesday April 30, 2013

Nielsen Gets Digital to Track Online TV Viewers

According to the Wall Street Journal, Nielsen is expected to announce a tool today that tracks digital audiences. Welcome to the 21st century Nielsen, it took you long enough to get here. big grin

Nielsen has been under pressure from the networks to update its traditional methods for counting TV viewing to account for growing digital audiences. Media companies want to make sure they get full credit with advertisers for online viewing. The technology in the Nielsen pilot program is step forward in that direction, but won't provide everything media companies are looking for. It will track viewing of TV content on computers but not on tablets and smartphones.