Saturday April 27, 2013

South America Called and Wants Its Amazon TLD Back

Okay, Mr. Amazon Corporation, you may be the world’s largest online retailer and own half of the world, but claims to the name ‘Amazon’ are off limits according to Brazil and Peru. The Amazon Cooperation Treaty, a collection of South American countries, has lodged complaints over the proprietary use of the name ‘Amazon’ as a brand name.

The Seattle-based company has applied for its brand to be a top-level domain name (currently .com), but the South American governments argue this would prevent the use of this internet address for environmental protection, the promotion of indigenous rights and other public interest uses.

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