Sunday April 07, 2013

Google Sells the Frommer’s Brand Back to Frommer

The iconic Frommer’s Travel Guides will continue in print back under the guidance of Arthur Frommer, the man who started the business back in the 1950’s. Google bought the Frommer brand from John Wiley & Sons, but never intended to publish the travel guides. 83 year old Arthur Frommer on the other hand, does.

So it seems both parties are happy with the deal آ– Google has pulled from the books all the information it wanted for its own services, and Arthur Frommer reunites with the brand he created and built over many years of his life.