Today's Hard|Forum Post
Today's Hard|Forum Post

Tuesday March 05, 2013

Same Day Delivery Not A Priority For Online Shoppers

It looks like lower prices and free delivery are more important to online shoppers than same-day shipping. Umm, I'm not sure they needed a study to find that out, it seems pretty obvious to most of us.

The Boston Consulting Group recently asked 1,500 U.S. consumers what would get them to shop more online and only 9 percent cited same-day delivery. Almost three quarters said free delivery would do the trick, while half of the respondents said lower prices. The consumers said they would pay $7.50, on average, to get a $50 online purchase delivered on the same day, the survey found. That is lower than the fees charged by most retailers and e-commerce companies now providing these services, the consulting firm noted.