Today's Hard|Forum Post
Today's Hard|Forum Post

Friday March 01, 2013

EA Building Microtransactions Into All Its Games

Electronic Arts seems pretty damn smitten with microtransactions lately, so much so that the company plans to put them in all its upcoming games.

"The digital business is broken up into a couple of pieces, one is pure digital downloads of full games," Jorgensen said during an investor conference call last Tuesday. "The next, and much bigger piece is microtransactions within games. So, to the extent that as [EA CTO Rajat Taneja] said, we're building into all of our games the ability to pay for things along the way, either to get to a higher level, to buy a new character, to buy a truck, a gun; whatever it might be. And consumers are enjoying and embracing that way of the business."