Today's Hard|Forum Post
Today's Hard|Forum Post

Thursday January 17, 2013

The 10 Most Hated Companies in America

It is pretty damn sad that half the companies on this list of the ten most hated companies in America are tech companies.

We considered customer data from a number of sources, including Consumer Reports, the MSN Money/Zogby customer satisfaction poll, ForeSee’s Holiday E-Retail Satisfaction Index, and the University of Michigan’s American Customer Satisfaction Index. We also included employee satisfaction based on worker opinion scores recorded by Glassdoor. Finally, we considered management decisions made in the past year that hurt company image and brand value from marketing research firms BrandZ and Interbrand.