Today's Hard|Forum Post
Today's Hard|Forum Post

Saturday December 29, 2012

AMD to Drop Vision Branding

According to a new report, AMD is preparing to drop another of its marketing initiatives. Vision branding is being abandoned and replaced, at least temporarily, with the word ‘platform’. The move is unconfirmed by AMD at this time.

AMD first introduced Vision branding in September 2009. "VISION Technology from AMD breaks the model in how PC benefits are communicated," the company said at the time.