Today's Hard|Forum Post
Today's Hard|Forum Post

Sunday December 09, 2012

G4 TV is Going Esquire Metrosexual

Once a haven of nerds, geeks and hardcore gamers, G4 is being rebranded as the Esquire Channel aiming at a metrosexual audience. Gaming reviews will now be replaced with cooking, fashion and travel.

Earlier this fall, his team canceled the network's Attack of the Show! and X-Play, a move that followed press reports of the net's desire to include more than simply geek TV.