Thursday December 06, 2012

Facebook Buying Microsoft’s Atlas Ad Platform?

Hmmm, depending on how much they spend, this might actually be a good move for Facebook.

According to sources close to the situation, Facebook is looking seriously at purchasing Microsoft’s Atlas Solutions ad-serving platform. Atlas was acquired by Microsoft as part of its 2007 purchase of aQuantive for $6 billion. The new price for Atlas will be substantially lower, said sources, but could involve a more complex advertising agreement between Facebook and Microsoft.