Today's Hard|Forum Post
Today's Hard|Forum Post

Saturday November 24, 2012

Nintendo Console Profitability Hinges on Games Sales

Following the trend set by several manufactures of everything from smartphones to gaming consoles, Nintendo is selling the Wii U at a loss to get it into the hands of the gamers. You might think the tactic is a little bit crazy, but it’s working in a big way.

According to Fils-Aime, "as soon as we get the consumer to buy one piece of software, then that entire transaction becomes profit positive."