Sunday November 18, 2012

Facebook and Yahoo! Are in Talks About Forging an Alliance

According to multiple sources, Facebook’s Sheryl Sandberg and Yahoo’s Marissa Mayer have been in ongoing talks about the possibilities of joining forces for better search capabilities on Facebook. The major drawback in the plan is an ongoing 10 year deal between Microsoft and Yahoo which would have to be settled before moving forward.

Forging an alliance with Yahoo! would allow the social network to take a major leap forward in search, ensuring it remains central to its users’ lives and helping to target advertising more efficiently.

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