Today's Hard|Forum Post
Today's Hard|Forum Post

Thursday October 11, 2012

Apple Has Started Tracking iPhone Users Again

It looks like Apple is up to its old tricks again. Anyone with iOS 6 installed on their iPhone is being tracked again. frown

The company has started tracking users so that advertisers can target them again, through a new tracking technology called IFA or IDFA. In iOS 6, however, tracking is most definitely back on, and it's more effective than ever, multiple mobile advertising executives familiar with IFA tell us.