Today's Hard|Forum Post
Today's Hard|Forum Post

Monday October 08, 2012

Studios Making Another Push For UltraViolet

How does that saying go again? Something about polishing a turd? In this case you'd just end up with an ultraviolet turd.

The film studios' initiative to seed the cloud with movies hasn't caught on yet with consumers. So the push is on to tweak the offering and generate some demand.