Today's Hard|Forum Post
Today's Hard|Forum Post

Tuesday October 02, 2012

If Steve Jobs Were Alive, He Would Fire Tim Cook

I hate to break it to Forbes but, as much as they wish otherwise, Steve Jobs is still dead. By the way, Tim Cook is doing fine.

While Apple continues to dominate, the not-so-slow erosion of its culture under Tim Cook rolls on. As competent as they might be as executives, Johnson and Cook are both classic characters out of an MBA textbook. They have no business leading companies like Apple or orchestrating wholesale transformations that require otherworldly vision.