Today's Hard|Forum Post
Today's Hard|Forum Post

Friday September 28, 2012

3D TV Is No Hit With Viewers

Guess what? 3D television is still a flop. I have no idea why they thought 3D TV would do any better than 3D movies but, there you have it.

Orlins' problem is that fewer than 115,000 American homes are tuned into 3-D channels at any one time. That's less than a hundredth of the 20.2 million-strong audience that saw television's highest-rated show "NCIS" this week. 3-D viewership is so tiny that The Nielsen Co.'s methods are unable to capture any meaningful data about viewers' programming preferences.