Today's Hard|Forum Post
Today's Hard|Forum Post

Sunday September 09, 2012

Apple Looking to Create a Pandora Rival

Several major news outlets reported this week that Apple was looking to start up a streaming music service that would go head to head with services like Pandora, Slacker and iHeartRadio. The reports weren’t totally unexpected since Apple has toyed with the idea ever since 2007.

If it's true that Apple is again in talks to launch a streaming serviceآ—and I'm inclined to believe that it's at least possible, given the leaks to high-profile publications like the WSJ and NYTimesآ—then it's most likely because Apple simply wants a slice of the streaming pie.