Friday September 07, 2012

Bing Challenges Nation to 'Bing It On'

Beginning today, America can click and choose which Web search results it prefers by participating in the Bing It On Challenge, available at Based on research that indicates people prefer Bing Web search results over Google, Bing is inviting consumers to come and see for themselves with an online test designed to show that the quality of Bing’s Web search results has surpassed Google’s.

Although most people identify themselves as Google searchers, an independent study commissioned by Microsoft Corp. shows people chose Bing Web search results over Google nearly 2-to-1 in blind comparison tests.* Given those findings, Bing decided it is time to let people see for themselves that there is a better option in search.