Today's Hard|Forum Post
Today's Hard|Forum Post

Wednesday September 05, 2012

ASUS Debuts "Powered by ASUS" Systems

Working closely with its custom system integration partners, ASUS today formally launched its Powered by ASUS (PBA) program in North America. Powered by ASUS brings consumers familiar with the performance, design and reliability of ASUS components together with trusted system integrators. This program creates a new category of build-to-order PCs offering unique configurations that are stability tested and performance optimized with class leading ASUS components.

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Timothy Lin, Director of Product Management at ASUS summed up the reasoning behind the new program by explaining "There are a lot of hardware enthusiasts and ASUS fans out there that do not build their own PCs, but want additional performance and features typically not available in off-the-shelf systems. Recognizing this opportunity we worked closely with the system integrators in developing the Powered by ASUS program. This unique program offers consumers the ability to custom configure a system utilizing a wide variety of high-quality ASUS components."

System integrators that participate in the Powered by ASUS program offer custom configurations utilizing multiple ASUS components. The expansive list of available ASUS components includes motherboards, graphics cards, sound cards, optical disc drives, headsets, wireless routers, USB wireless adapters and monitors. ASUS encourages system integrators to utilize various hardware combinations based on their customers’ needs. This program highlights not only the benefits of using multiple ASUS components together in one system, but also the capabilities and expertise of each authorized system builder.

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