Today's Hard|Forum Post
Today's Hard|Forum Post

Wednesday August 08, 2012

Streaming Catching Up To DVDs, Blu-ray Rentals?

Streaming video accounts for 38% of all movie rentals compared to 62% for DVD and Blu-ray rentals. According to the article, physical disc rentals are actually down by 17% compared to the same period last year. eek!

People renting DVDs and Blu-ray discs through retail stores, kiosks, and Netflix's mail service totaled more than 62 percent of all movie rentals in the first half of the year, according to NPD Group. In contrast, those renting digital movies via subscription streaming, pay TV video on demand, and Internet VOD added up to only 38 percent. Though physical discs still lead the rental landscape, their popularity has been waning. Rentals of DVDs and Blu-ray discs dropped by 17 percent over the past year.