Today's Hard|Forum Post
Today's Hard|Forum Post

Monday July 23, 2012

Quote of the Day: 'Borderlands Has Zero Competition'

I'm not sure what Randy Pitchford is saying about "zero" competition but I'll admit that it is odd that no one has tried to copy Borderlands.

It's kinda like Jerry Garcia. He said something like, "You don't merely want to be the best at what you do. You want to be the only ones that do what you do." If you're the only ones that do something that people find as valuable? You don't have to worry about competition. Like, Borderlands has zero competition. It doesn't have to worry about that at all. I'm actually astonished that we're about to launch a sequel and no one's stole it from us. The formula's right there. No one's stolen it yet. That's weird. We're in an industry where people do nothing but steal from each other. That's kind of interesting, isn't it?