Today's Hard|Forum Post
Today's Hard|Forum Post

Monday June 18, 2012

Statistics Unmask Phony Online Reviews

Who needs all these stats to spot phony online reviews? Just look for the glowing reviews, with impeccable spelling and grammar, from a user that has reviewed 2,453 wink

Choi admits that, because it's so difficult to be sure which reviews are actually phony, the approach is imperfect, but the fact that her results are significantly better than chance means it's working. "It's really unlikely some random strategy would achieve 72 percent accuracy," she says. Pavou, who was not involved in the research, says the approach seems valid.