Today's Hard|Forum Post
Today's Hard|Forum Post

Friday June 15, 2012

Microsoft Signs First NUads Advertisers

Microsoft Corp. today announced the official rollout of NUads on Xbox LIVE, making the new interactive TV ad format available for sale to advertisers broadly. Toyota, Unilever and Samsung Mobile USA are the first brands to develop NUads campaigns that will appear on Xbox LIVE this fall. NUads advertisements transform standard 30-second TV spots into engaging and actionable experiences using the power of voice and gesture controls of Kinect for Xbox 360.

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