Sunday May 20, 2012

Twitter Announces NASCAR Partnership

Drawing on the big numbers generated by the NASCAR crowd, Twitter will make its first foray into the sports arena by partnering with NASCAR starting next month. Full details will be coming prior to the Pocono 400 race on June 10th.

Sports are a natural starting point if Twitter wants to become more of a media company across the board. Pro sports moments dominate the tweets-per-second record book.