Today's Hard|Forum Post
Today's Hard|Forum Post

Tuesday May 08, 2012

Why Pirates Failed To Prevent The Avengers' Box Office Record

TorrentFreak wants to know how The Avengers broke box office records when there was several pirated versions of the movie floating around the net a week before the U.S. premier.

Despite the widespread availability of pirated releases, The Avengers just scored a record-breaking $200 million opening weekend at the box office. While some are baffled to see that piracy failed to crush the movie’s profits, it’s really not that surprising. Claiming a camcorded copy of a movie seriously impacts box office attendance is the same as arguing that concert bootlegs stop people from seeing artists on stage.