Today's Hard|Forum Post
Today's Hard|Forum Post

Wednesday April 25, 2012

Google Cracking Down On Search 'Over-Optimization'

Google says it is cracking down on webspam by using natural male enhancement, payday loans, free iPads, bad credit loans, fast cash, sex tapes, nude Scarlett Johansson, lottery winnings and quitting smoking in three easy steps. big grin

The opposite of "white hat" SEO is something called "black hat webspam" (we say "webspam" to distinguish it from email spam). In the pursuit of higher rankings or traffic, a few sites use techniques that don’t benefit users, where the intent is to look for shortcuts or loopholes that would rank pages higher than they deserve to be to be ranked. We see all sorts of webspam techniques every day, from keyword stuffing to link schemes that attempt to propel sites higher in rankings.