Thursday April 12, 2012

Can Brick-And-Mortar Retailers Beat Amazon At The Pricing Game?

I think we all know what the answer to this question is. Hint: It starts N and ends in O.

The Wall Street Journal cites a William Blair & Co. study that found Amazon's prices (including shipping but excluding sales tax) are 9% lower than what you'd pay on And Walmart's online prices are about 1% lower than what you'd pay in a Walmart store. Meanwhile, Amazon's prices are 14% cheaper than's, which are 2% less than the prices in Target retail locations. Even factoring in sales tax, which Amazon does collect in a handful of states, another study shows that the online giant is still charging 11% less than what you'll pay at a Wal-Mart store and 8% less than at Best Buy outlets.