Monday April 09, 2012

How Netflix Recommendations Work

Ever wonder how Netflix comes up with those totally random movie suggestions that you'd never watch in a million years? Apparently there is some sort of system to selecting all those oddball movies they recommend to you. Whodathunkit?

Our business objective is to maximize member satisfaction and month-to-month subscription retention, which correlates well with maximizing consumption of video content. We therefore optimize our algorithms to give the highest scores to titles that a member is most likely to play and enjoy.

My suggestion to Netflix, freshen up that stale movie collection by adding more (current) movies more often.