Thursday March 15, 2012

People Will Give Up Privacy For a Small Discount

All things being equal, people always choose privacy. Offer them an itty-bitty discount and they throw caution to the wind and select the unsafe method. frown

If the price is the same at the two providers, the majority of purchases in the laboratory are conducted at the privacy-friendly online service provider (about 83% of all tickets sold); this observation shows that if offers are placed next to each other and consumers can compare the amount of data collected, consumers take information practice into account. In the cases where also the price differs, the market share of the privacy-friendly service provider drops, below or close to one third.