Sunday March 11, 2012

Google Paying Apple $1 Billion to be Default Search Engine?

Google will pay Apple a reported $1 Billion to be the default search engine on Apple platforms. This is a great deal of money to pay out to Apple, but the rewards are just as great considering what Google stands to lose.

Despite the hefty fee Schachter has suggested Google continues to make a considerable profit from its placement on Apple devices with an annual $1.3 billion gross revenue generated from the deal.

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