Today's Hard|Forum Post
Today's Hard|Forum Post

Thursday October 13, 2011

Theater Owners Win Game Of Chicken With Universal

It looks like Universal has scrapped its premium video-on-demand plans for the movie Tower Heist after NATO (the National Association of Theatre Owners) threatened to boycott the movie.

Universal continues to believe that the theater experience and a PVOD window are business models that can coincide and thrive and we look forward to working with our partners in exhibition to find a way to experiment in this area in the future.