Today's Hard|Forum Post
Today's Hard|Forum Post

Wednesday September 28, 2011

Hollywood Downloads a Post-DVD Future

Hollywood is being dragged, kicking and screaming, into the future. The sad part is, any time Hollywood gets behind something as simple as digital downloads, they are going to seriously screw things up.

By next year, consumers may have to wait two months or longer after a movie goes on sale before they can get it in a Redbox kiosk or Netflix envelope. Those who want to stream films online for a flat monthly fee from Netflix, Amazon or Blockbuster will in many cases wait years until those titles have completed their runs on cable networks like HBO. "I see movies going down a path over time from premium sell-through all the way to the lowest-price rentals," said Craig Kornblau, president of Universal Studios Home Entertainment. "If we get digital right, consumers are going to get what they're willing to pay for."