Today's Hard|Forum Post
Today's Hard|Forum Post

Monday September 26, 2011

Netflix-DreamWorks Deal is More Spin Than Win

The big "win" for Netflix? The company will be adding more content to its streaming service after making a deal with DreamWorks. The bad news? This deal doesn't take place until sometime in 2013. frown

This brings us to the part of the agreement that really makes the Times' story so puzzling. Tucked down into the piece is this nugget: Netflix won't start distributing DreamsWorks titles until 2013. That's more than a year away, and even then it's unclear how many films and TV shows Netflix will receive. I think it's fair to say that Netflix is in trouble with subscribers, and managers need to bolster their streaming library in a significant way sooner rather than later.